Corporate Art

Why is corporate artwork so important? Take a look at this article and see why art is building more and more corporate collections in America.

Jan2000 -- American Artist
By Goodman, Calvin J.
Magazine: American Artist, January 2000
Section: BUSINESS & PROFESSIONAL PRACTICES

FROM THE STUDIO TO THE BOARDROOM: SELLING ARTWORK TO CORPORATIONS

...First, executives generally agree that Prudential Insurance was correct when they discovered in the 1970s that employee job satisfaction is demonstrably improved when the workplace is enhanced and enlivened by art. This enrichment slows employee turnover and improves morale. Second, it is clear that customers enjoy, respect, and feel more comfortable when they visit a facility that features fine art. Art collections help define institutional character and add personality to what is often otherwise a rather colorless business environment. A professor at the University of Southern California School of Dentistry once told me that patients' fear and discomfort is significantly reduced when dental facilities display artwork. Finally, many planning agencies require that business planners and architects devote a share of their building budget to art...

Click here for the full article on corporate art from Brittanica.com.